“The right learning experience has the power to transform, empower, and inspire.”
Amra Pucarevic
Founder & Learning Designer
About Me
I’m Amra Pucarevic, an instructional designer and learning strategist focused on creating transformative, accessible training experiences. My background in Human Resources, Operations, and Learning & Development gives me a holistic view of how people learn and how training drives organizational success.
With experience at global brands like Rolex and Richemont North America, as well as mission-driven organizations like Laureus Sport for Good Foundation USA, I understand how well-designed learning can enhance performance, streamline processes, and empower individuals. I create training solutions that are engaging and strategically aligned with both business and mission-driven goals.
I founded Underprop to make high-quality instructional design accessible to nonprofit leaders, educators, business owners, and creatives who want to inspire growth and create impactful learning experiences.
Currently enrolled in the Learning Design and Technology certificate program at Harvard Extension School, I’m expanding my expertise to deliver even more effective learning solutions.
Let’s build something meaningful together.
My Design Process
I follow a 7-step process to create impactful learning experiences. Depending on the project, steps may be omitted or adapted to meet your specific needs.
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We begin with a conversation to deeply understand your goals, challenges, and vision.
I’ll learn about your team or organization to ensure alignment.
We’ll explore the learner experience, identifying pain points and opportunities.
This step ensures that the solution is rooted in real learner needs.
I’ll provide you with recommendations, next steps and a detailed design plan and schedule.
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Next, we’ll identify the core learning problem and set clear, measurable goals. This may include interviews with your organization’s stakeholders and key learners, on-the-job observations, or other forms of gathering learner feedback.
What gaps exist in skills or knowledge?
How will success be measured?
What is getting in the way?
We’ll ensure that learning objectives align with your strategic goals.
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I’ll create a custom instructional design plan with:
Learning objectives and content structure
Delivery methods (e-learning, workshops, blended learning, etc.)
Engagement strategies to enhance retention and application
You’ll review and provide feedback to refine the approach.
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Rather than waiting for a final product, I’ll develop a small-scale prototype first.
This could be a storyboard, interactive wireframe, or sample module.
Early feedback allows for quick adjustments before full development.
Once refined, I’ll build the complete learning materials with continuous check-ins.
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Once the materials are ready, we’ll create an implementation plan and pilot test before full rollout.
I’ll guide you through the implementation process.
We’ll gather feedback to ensure the training resonates with learners.
Adjustments can be made before the full launch.
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After the training is delivered, it’s time to measure its impact. I can help you craft an assessment to:
Collect insights from learners and stakeholders.
Analyze whether the learning objectives were achieved.
Identify areas for improvement to enhance future learning experiences.
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[OPTIONAL] Learning is an ongoing process, and I’m here to help refine and adapt your training as needed.
Update materials as your needs evolve.
Offer additional guidance for future improvements.
Ensure the training remains relevant, engaging, and impactful over time.
FAQs
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A content creator focuses on making engaging materials—videos, blogs, social posts, or courses—often to inform, entertain, or promote something.
An instructional designer takes a more structured approach, designing learning experiences that help people build skills, retain information, and achieve real outcomes.
Big difference? Content creators aim to capture attention, while instructional designers aim to make learning stick.
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I use a variety of tools to design and develop effective learning experiences. My toolkit includes:
Authoring Tools: Articulate Storyline, Rise 360, Adobe Captivate
Learning Management Systems (LMS): Cornerstone onDemand, Moodle, TalentLMS, Thinkific
Graphic & Video Design: Canva
Collaboration & Project Management: Asana, Google Workspace, Milanote
Prototyping & Wireframing: Canva, Milanote
I’m always happy to learn about new tools and up for the challenge of adapting to different platforms based on your project’s needs.
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Yes, Underprop is a single proprietorship, and I handle all aspects of instructional design personally. This means you’ll always work directly with me, ensuring a consistent and personalized experience. However, if a project requires specialized expertise—such as advanced graphic design or video production—I may collaborate with trusted professionals to deliver the best results.
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The timeline depends on the scope and complexity of your project. Some projects may take just a few days, while others can take several weeks. During our initial consultation, we’ll discuss your needs, set realistic deadlines, and establish clear expectations. Throughout the process, I’ll keep you informed with regular updates and check-ins to ensure everything stays on track.
